New blog posts

OMG! Mobile voice survey reveals teens love to talk
OMG! Mobile voice survey reveals teens love to talk

Oct 25, 2014

“Ok Google, do I need an umbrella...

Google Express: more cities, more stores and a new name
Google Express: more cities, more stores and a new name

Oct 25, 2014

One year ago, the first Google Shopping...

For the next five billion: Android One
For the next five billion: Android One

Oct 25, 2014

Knowledge is a game changer. I’ve long...

View all blog entries

HTML block #1

You can change this block in admin panel. Remember, if you change template, this block will be lost. We advise you to clone this block.

Ne lorem percipit efficiantur mei, ius ut simul vidisse. An vel probatus explicari appellantur. Has et comprehensam interpretaris, quo no inimicus maluisset temporibus. Ea mea quod.

OMG! Mobile voice survey reveals teens love to talk

Posted on Oct 25, 2014

OMG! Mobile voice survey reveals teens love to talk

“Ok Google, do I need an umbrella today?” “How tall do you need to be to ride the Cyclone?” “How long does a goat live?” People of all ages are starting to talk to their devices more regularly—in fact, our data also show mobile voice searches more than doubled in the past year. But how, why and where do people use voice search? To find out, we commissioned a study, conducted by Northstar Research, surveying 1,400 Americans across all age groups. Here are the results:

We weren’t surprised to find that teens—always ahead of the curve when it comes to new technology—talk to their phones more than the average adult. More than half of teens (13-18) use voice search daily—to them it’s as natural as checking social media or taking selfies. Adults are also getting the hang of it, with 41 percent talking to their phones every day and 56 percent admitting it makes them “feel tech savvy.”

Both teens and adults are asking their phones for directions and using it to help skip the hassle of typing in phone numbers. And it’s pretty clear a lot of people are relying on voice search for multitasking: they talk to their phones while watching TV (38 percent) and 23 percent of adults use voice search while cooking. Apparently, it’s becoming common kitchen etiquette to ask your mobile device: “Ok Google, how many ounces are in a gallon?”—all while making sure your screen stays crumb-free. 

While people of all ages ask practical questions, it’s teens who are exploring all angles, with nearly one-third talking to their phones to get help with homework. I see my kids asking my phone questions like: “Ok Google, who was the sixth president of the U.S.?” or “what’s the tallest mountain in Europe?” On the bright side, teens are ditching voice search in the classroom: 74 percent of them think using voice search at school is unacceptable. In fact, most admit to using voice search “just for fun”—I know my daughter finds it pretty amusing to tell her phone: “Ok Google, play Olivia Holt’s ‘Fearless’” to start a dance party.

And teens don’t seem to associate any stigma with using voice search while hanging out with friends, whereas only one-quarter of adults speak to their phones when in the company of others. Teens don’t mind talking to devices in private as well, with more than one in five admitting to using voice search while in the bathroom! Maybe they’re merely setting reminders like “Ok Google, remind mom to buy toilet paper next time we’re at Safeway.”

Though it’s already helping a lot of people save time and simplify their days, there’s also potential for voice search to do a lot more in the future. So we asked people what they wished voice search could one day deliver. And I have to say, I agree with the results! it would be great to rely on my voice to easily find my car keys or TV remote, both of which somehow always end up under the couch cushions.

And I’m not alone in wishing a simple voice command could save me from having to cook dinner. Forty-five percent of teens—and 36 percent of adults!—wish they could place a pizza delivery order using voice search on their mobile device. We’re not quite there yet, but next time you don’t feel like cooking, just pull out your phone, tap the Google app, and say: “Ok Google, call Round Table Pizza.” You’ll still have to place your order over the phone, but we’re getting closer! 

The small print: The study was commissioned by Google and executed by Northstar Research, a global consulting firm. It examined the smartphone voice search habits of 1,400 Americans, 13 years of age and older (400 ages 13-17 and 1,000 adults ages 18+). Voice search is part of the Google app (available on iOS and Android) and is the best way to access Google for helpful assistance throughout your day. Learn more about the Google app.


Latest News

Hands on: Pixelmator for iPad is a valuable tool for artists and photographers
Hands on: Pixelmator for iPad is a valuable tool for artists and photographers

Oct 25, 2014

Now that it’s here — just in time for iOS 8 — we took Pixelmator for iPad for...

Hipstamatic’s TinType photo effects app harks back to the 1800s
Hipstamatic’s TinType photo effects app harks back to the 1800s

Oct 25, 2014

Sometimes the simplest apps are the most visually powerful, and that’s the case with ...

How the design team behind ‘Destiny’ built their immersive worlds
How the design team behind ‘Destiny’ built their immersive worlds

Oct 25, 2014

If you’re even remotely into video games, you’ve heard of  Destiny . It’s...

Newsline

Hands on: Pixelmator for iPad is a valuable tool for artists and photographers

Hands on: Pixelmator for iPad is a valuable tool for artists and photographers

Oct 25, 2014

Now that it’s here — just in time for iOS 8 — we took Pixelmator for iPad for a spin and found it a solid contribution to the slate of image editors for the iPad, and especially useful for those already using Pixelmator on the desktop. With the mobile Pixelmator, available... continue reading

Hipstamatic’s TinType photo effects app harks back to the 1800s

Hipstamatic’s TinType photo effects app harks back to the 1800s

Oct 25, 2014

Sometimes the simplest apps are the most visually powerful, and that’s the case with  TinType , an iPhone app that you imparts a luminous, hand-tinted vintage look to your images. TinType takes about five minutes to learn — if you haven’t had your coffee yet. Launch... continue reading

How the design team behind ‘Destiny’ built their immersive worlds

How the design team behind ‘Destiny’ built their immersive worlds

Oct 25, 2014

If you’re even remotely into video games, you’ve heard of  Destiny . It’s the mega-blockbuster game of the season that’s become a multi-record breaker since its release in September. And now it holds the distinction of being the best-selling new franchise of all... continue reading

Testimonials