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This custom block is created in Admin Dashboard. You don't need to edit any html / php files to create new blocks. Everything could be easily created in admin panel.
You can create several types of blocks including Smarty, HTML, Plain Text or even PHP. Check Admin Dashboard / Content / Blocks management page.
You can change this block in admin panel. Remember, if you change template, this block will be lost. We advise you to clone this block.