Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/demosub/public_html/motion/index.php on line 65
Twitter beat out verizon, amazon for NFL streaming deal :: Powered by Subrion 4.0

Twitter beat out verizon, amazon for NFL streaming deal

Posted on Apr 12, 2016 by Administrator

Twitter beat out verizon, amazon for NFL streaming deal

Twitter beat out many deep-pocketed rivals for the rights to live stream 10 Thursday night National Football League (NFL) games during the 2016 season. The deal bolsters the social network's position as the source for live, real-time online content and provides it with highly coveted programming that should widen its appeal.

Featured Resource
Presented by xMatters

Read this whitepaper to learn about the new 2016 regulations and how you can proactively take action to

LEARN MORE

Twitter also landed this limited NFL streaming package for a song: $10 million, or $1 million per game, according to Bloomberg.com. Yahoo paid $17 million for the right to stream a single NFL game from London last season, and CBS and NBC will pay the NFL $450 million to broadcast the same 10 Thursday night games on TV that Twitter will distribute online later this year.

Thursday Night Football deal brings NFL, Twitter even closer

The content licensing arrangements between Twitter and the NFL date back to 2013, but NFL programming on Twitter during the past few years was heavily edited and consisted mostly of short clips and recaps of previous games. Sports are a live showcase of talent, and Twitter played a significant role in creating online conversations during major sporting events, but it has always been more of a sounding board than a place to watch developments as they happen.

[Related Opinion: Twitter's timeline changes do little to solve core challenges]

By hosting NFL games without restrictions — anyone can watch, even if they don't have a Twitter account — the company could attract new users and drive additional traffic to its platform, both of which could translate into revenue down the line, according to Jan Dawson, chief analyst and founder of tech research firm Jackdaw. "It's a good experiment for Twitter to test out professional live video in a way that won't cost a lot but could bring deeper engagement for Twitter," he says. "When it comes to TV, Twitter's problem has always been that it's a secondary medium for consuming that content." 

Broadcast, cable and satellite providers still dominate the television industry, and advertisers spent roughly $80 billion on TV commercials in the United States last year. Twitter will sell a small number of ads during the games it streams, but because CBS and NBC secured digital rights in their agreements with the NFL, most of the ads on Twitter will be rebroadcast from network feeds. "This deal allows Twitter to get a little closer to the action without taking too much of a risk," Dawson says. "Most of the ads are going to be sold by the broadcast networks, but Twitter will get to try its hand at selling some video inventory in a different context, which is something it might choose to expand down the line." 

NFL taps Twitter despite higher bids from rivals

NFL Commissioner Roger Goodell took to Twitter for the first time in 19 months to confirm the news, and the league later said Twitter won the contract despite being outbid by other tech giants, including Verizon, Amazon and Yahoo. Facebook reportedly backed out of the bidding process last week over objections about the advertising framework required by the NFL as a result of its lucrative contracts with CBS and NBC.


Newsline

Twitter beat out verizon, amazon for NFL streaming deal

Twitter beat out verizon, amazon for NFL streaming deal

Apr 12, 2016 by Administrator

Twitter beat out many deep-pocketed rivals for the  rights to live stream 10 Thursday night National Football League (NFL) games  during the 2016 season. The deal bolsters the social network's position as the source for live, real-time online content and provides it with highly... continue reading

Arista takes on cisco, juniper at routing

Arista takes on cisco, juniper at routing

Apr 12, 2016 by Administrator

After much success in data center switching ,  Arista Networks  is now trying its hand at routing. The company this week is targeting the incumbency of Cisco Systems and Juniper Networks in Internet routers with a new platform designed to bring the scale, simplicity and workload... continue reading

6 ways Twitter can help your business go beyond pr

6 ways Twitter can help your business go beyond pr

Apr 12, 2016 by Administrator

Many businesses still think of Twitter as only a public relations tool. But Twitter is more than just a way to publicize a new product or service. It’s a way for businesses to quickly connect and engage with customers, partners and employees and build a loyal following. So how can your... continue reading