Internet Marketing
Three fundamental reasons to create a web directory
Some people wonder why webmasters do create directories at all. Some would say they are born thousands everyday and die out thousands next month. What is the reason to create them? Money, SEO (Search Engine Optimization), some indirect benefits? Some people don’t know how they can utilize their directories to the fullest and newbies, don’t know the purpose of directories at all. In fact there are so many purposes directory can be used for. It is not only links collection, but rather a valuable source of information and monetizing. It is helpful both for the visitors and owners. All the reasons why directories are being created you can explore in this chapter. First of all, let me remind the history of directories. Originally directories started to appear when the number of websites on the Internet has significantly increased. It became difficult to find relevant and quality websites. It was Yahoo who first collected websites with descriptions in ... Continue reading →
A guide to the web directory Search Engine Friendliness
There is no incentive for people to submit their web sites to the web directory, unless it is SEF directory. Why is that so? Really? How one can make a SE friendly directory? What are the criteria of SE friendliness? That many questions arise when someone mentions SE friendliness. This chapter's goal is to answer these questions and to provide a comprehensive guide of directory SE friendliness. What does the SEF directory mean? The main criterion of a «Search Engine Friendly» directory is that all links in such directory are direct links and can be easily crawled by search engine spiders. It means that search engine robots scan pages and links on them can be cached and assigned a page rank. That is why such a directory is called a SEF directory. Why SE friendliness is the only incentive for people to submit their websites to a directory? It is so because SEF directories are useful in promoting websites. ... Continue reading →
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